The following 4 examples show how to get the skin, media, base and store URLs in a MAgento block or CMS page:

skin: {{skin url=’images/sampleimage.jpg’}}
media: {{media url=’/sampleimage.jpg’}}
base: {{base url=’yourstore/mypage.html’}}
store: {{store url=’mypage.html’}}

Using skin, media, … URLs in blocks or CMS pages
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